Author Archives: Valerie Schlitt

Statistics say that 5% – 30% of telephone cold callers reach decision makers on the first call. The exact percentage depends on the company size, the decision maker title, availability of direct dial numbers and a myriad of other factors.

If there were a secret for the other 95% – 70% of calls, everyone would want a job as a cold caller!

In fact, telephone cold calling is a repetitive, time-consuming task that can generate incredible results. Most cold callers do not reach decision makers, and most cold calls do not end up in sales. Predicting the ones that reach decision makers and end up as sales is next to impossible.