Do I Have Options in Pay-Per-Click Programming Besides Google’s?
Pay-per-click advertising has led the way to a new dimension of growth in inter-net marketing. The facts are that the search engines saw the opportunity to realize profits from internet marketing and they took it. Yes, but what difference does that make?
Think about older advertising styles. The business who you use to distribute your ads either television, printed as in magazines and newspapers, or webpge, charges you a fee and then would display or print your ads and everyone who wanted to would look at your ads.
Then somebody got to thinking and decided that this way of doing it was not quite fair for the internet; because not every ad medium has the same benefits. They also figured that if ads got a lot of viewings because the webpage it was showing on had a lot of net surfers come each day, then why not have both the page owner and the advertiser gain from that fact.
Of course, it wouldn’t necessarily be good for business to simply raise the price for advertising; what if it didn’t bring in extra business and the site developed a poor reputation?
So you see that is where ppc advertising comes from.
Ads are written by the marketer, using keywords chosen for their productivity, for a product/service they would like to sell. Then the marketer gives these ads to the search engine.
Whenever a web surfer performs a search for the specific keyword the search engine displays the ad. Each time the ad is selected and the web surfer goes from ad to the web-page for that ad, the search engine receives a fee, mostly much less than a dollar, and the search engine and advertiser both profit from it.
Search engines even carried the process so far as to allow those who were willing to pay a larger amount of money per click for their advertisement (those who “bid” the most on a specific keyword) would have their advertisement placed at the head of the pecking order so that it would be able to receive the greatest visibility and generate more traffic, thereby resulting in both parties turning a greater profit.
Now if asked to name a pay-per-click (PPC) advertising tool most people will mention Google or Google Adwords; but Google is not the only search engine to offer PPC marketing.
Yahoo!, ABC Search, Search Feed, 7 Search, MIVA, Findology, Microsoft AdCenter and Ask.com, are less well known search engines that have ppc advertising services. With these alternatives to Google Adwords, marketers can test their advertising mettle and reap the profits found them.
