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Google’s AdSense program is a great and easy way to make money online. The fundamental idea is very simple: insert relevant, text-based ads into your content and make money whenever visitors click one of those ads. It’s very easy.

Placing AdSense ads on your site is trivial — it’s cut-and-paste. You don’t even have to worry about choosing the right kinds of ads — AdSense scans the page and chooses the right ads automatically. Getting started with AdSense is exceedingly simple.

No, what’s hard with AdSense is the same problem that all website-based content monetization schemes face: content and traffic. You can’t make money with AdSense without both. No content, no visitors — and no visitors, no clicks! It’s not hard to understand at all.

You need more than one site, though. The most successful AdSense publishers build networks of content sites. These “AdSense networks” multiply their earning power. After all, even 100 sites earning only $2/day each makes $6000 a month in earnings, which to some people is a full-time salary.

Building 100 or 200 or even 1000 sites may seem like a daunting task, and it is to some degree. You need to gather a lot of content. You need to get cheap, flat-rate web hosting. You need to get keyword-rich domain names (also cheaply). You need tools to help build and manage those sites.

Creating your AdSense network doesn’t take as much work as think it does if you follow a few simple tricks. The first is to minimize content: start out with small sites and see what works and what doesn’t. Then do everything you can to get visitors to come back, usually by getting them to sign up for a mailing list. Don’t forget to use affiliate links embedded in your content for extra income. And make sure all the pages link to each other and follow basic search engine optimization rules.

Your AdSense content network needs a proper business plan in order to thrive. Start small by attacking a variety of niches using the tricks mentioned above. Build on what you have, and in a few months you’ll have a great AdSense business.